Tonatto® Profumi

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Smell, today, you have to it to keep alive a little-known option which puts us, so intimately and profoundly, in contact with reality and imagination.

Tonatto Profumi, turin-based perfume maison, represents the excellence of Italian perfumery in the world. Born in 2000, today the brand expresses the excellence of perfume craftmanship: a perfect combination of tradition and innovation that results in a variety of products able to touch the deepest chords of the soul.

Led by Diletta Tonatto, the Maison’s best expression finds its place in the Olfactory Galleries of Rome and Turin, opened respectively in 2011 and 2015. In these unique Galleries, you can discover all the fragrances of the maison, but also rediscover the art, music, literature and cinema through the sense of smell, stimulated with special olfactory installations.

All products in the collection are made using the oldest and most traditional techniques of haute perfumery. Alcoholic processes are filtered by hand, drop by drop, into lots that never exceed 50 liters, a refined balance between craftsmanship and innovation, adopting the best raw materials. All this translates into a real ritual, which makes Tonatto Profumi’s fragrances, extremely wearable scents that follow the movements and the passage of the hours without ever becoming intrusive. Tonatto Profumi, as well as product quality, is also attention to detail: Italian colored paper, serigraphs in sheets of brass and vintage pumps, render the products of Maison appreciated throughout the world, positioning itself in the luxury sector.

Tonatto Profumi, is not only product, the fragrances of the maison, in their body and the home declinations, in fact, offer the opportunity to outline one’s olfactory portrait and complete the identity of the environments in which we live. There is a real olfactory culture behind the brand that passes first through the experience, to be lived on the body. An active experience to be lived at the Olfactory Galleries, with the various workshops offered by Tonatto, or in the most familiar places such as our own home. Here, thanks to the interaction with specially designed objects that invite to a sort of intimate greeting, almost a ritual, people can engage in an olfactory journey, and (re) find their proxemic space, establishing a connection with the elements, body and time in which they live.

The company collaborates with leading museums and exhibitions, interpreting evoked olfactory appearances in famous works of art such as paintings, sculptures, moving images and notes that vibrate the air.

In 2017, the maison continues its path related to art, creating an olfactory portrait for one of Caravaggio's works: "The Supper at Emmaus." The work is then studied under a new key to offer visitors a unique experience, which involves the sense of smell as well as sight. An unexpected fragrance, a strong symbolism and a secret ingredient that has emerged through collaboration with Generoso Urciuoli, archaeologist and author of "Archeoricette". Through the knowledge of Urciuoli, Tonatto has learnt about the habits of the first century d.C., the same habits painted by Caravaggio in 1601, capable of giving the work an olfactory component unique and authentic of its kind.

In 2015 Tonatto Profumi collaborated with Studio65 - design firm known for helping to revolutionize the aesthetics of the cabinet since the 60s - for the exhibition, which took place at GAM in Turin, "The Merchant of Clouds. Studio65: 50 years of the future. " For the occasion, "The Scent of the Sky" was created, which characterized the Roome of the Sky at the exhibition with an ethereal and enveloping fragrance. In the same year Tonatto Profumi, in collaboration with Enrica Antonioni and 28 Gallery, presented the exhibition "olfactory journey through Michelangelo Antonioni's world." Visiting the Olfactory Galleries of Rome and Turin the works of the Master Antonioni are accompanied for the first time by olfactory representations.

The Turin based maison has always been involved in social projects directed to foundations and non-governmental organizations that identified in the olfactory stimulation support to the activity of recovery of people who have experienced trauma of various kinds.

In November 2014 on the eve of the International Day Against Violence Against Women, Tonatto Profumi supported the international event RESPECT ME! diffusing in the exhibition area of the Maxxi Museum, Hypatia perfume.

In 2011, thanks to a special collaboration with "Lacasadipinocchio", the fragrance “Fumne “ comes to live by the work of the detainees of the "Lorusso and Cutugno" jail of Turin. It is indeed a fragrance born inside the prison, that gave the ability to inmates to know the raw materials and the technique of perfumery and therefore to approach to world of beauty and art.

Since 2002, the maison is present in the hotel industry in collaboration with La Bottega, leader in the field of hotel supplies. It is either with a bespoke fragrance or with an existing scent that some of the most prestigious hotels in the world have decided to characterize their spaces and welcome their guests. Amongst many, these hotels have decided to enhance their spaces with Tonatto Profumi creations: Villa Crespi, Hotel Danieli, Park Hyatt di Milano, San Clemente Palace Hotel, D-Hotel Maris, Hotel Danieli, Silversea Cruises, Gruppo Langham , Senato Hotel Milano, Eden Roc at Cap Cana.

The Olfactory galleries in Rome and Turin, are places that bring together, in a single environment, cultural experiences that the brand has experienced in the many years of work. In the galleries visitors, thanks to special installations, can discover special fragrances ever marketed and approach, through the sense of smell, some of the greatest masterpieces of art, from "The Lute Player" by Caravaggio to the "Magic Flute" by Mozart, the "Spring" by Botticelli to "Leopard" by Luchino Visconti all the way to to "Profession Reporter" by Master Antonioni. Inside the galleries, in the lecture hall, workshops are organized, where participants can access the olfactory organ, which houses hundreds of olfactory notes that represent the true artistic heritage of the maison, to create their own unique formula.


  • - 17 years of excellence in the field of perfumery expressed in different forms: Fine Fragrances, Home Fragrances and Cosmetics
  • - 22 fragrances declined in body and home collection
  • - 70 % of women employees
  • - 2 olfactory galleries
  • - 1 Laboratory: particularly important because it allows the company a continuous research and product development, secrecy of formulas and detailed control of each production
  • - 1 e-commerce, ever expanding
  • - 46 countries perfumed


Tonatto Profumi è lieta di presentare "Profumatissima"; rassegna di eventi profumati della maison tra Napoli, Torino e Roma. Settimane di eventi all'insegna dei profumi e dell'autenticità.

Hotel World

Since 2002, the collaboration with La Bottega Dell’Albergo enables hotels worldwide to characterize their spaces and welcome to their esteemed customers with the finest LAURA TONATTO® amenities.

2017Le Bon Marché Rive Gauche

The French retailer presents a range of authentic Italian products and designs by heritage and emerging Italian brands.

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VIBURNUM - IL GELSOMINO NOTTURNO: The new Fragrance by Tonatto Profumi

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2016ESXENCE 2016


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THE SCENT OF THE SKY Tonatto Profumi in collaboration with Studio 64 for the exhibition "The Merchant of Clouds. Studio 65: 50 years of the future" 27 November 2015 -28 February 2016 - Gam Turin

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2015Viaggio olfattivo nel mondo di Michelangelo Antonioni

Tonatto Profumi present the Exhibition “Viaggio olfattivo nel mondo di Michelangelo Antonioni“ at the Olfactive Gallery in Piazza di Pietra 41, Rome.

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 Create your own exclusive fragrance selecting essences from Tonatto Profumi Olfactorium. 
You will experience being a "nose" and leave with your own personal hand-crafted fragrance. If you wish, we will keep the formula for you and replicate it, at your own request.
For information, cost and reservations: / +390118610807

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Tonatto Profumi participated at Pitti Fragranze 2015 held at Stand B4, Stazione Leopolda, Firenze. All the new creations by Tonatto Profumi and the restyling of LAURA TONATTO collection have been presented.

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Tag along  #tonattomagic2015 for your Summer 2015's scented encounters! The most liked picture will win a new Apeiron eau de parfum by Tonatto Profumi! Contest ends Sept. 1st at 00.00 CEST

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2015MAO TORINO - Spices Workshop 30/07/2015

In una passeggiata a due voci tra le affascinanti ed evocative immagini della mostra, Diletta Tonatto nostra direttrice artistica ed esperta in olfatto, assieme a Generoso Urciuoli del MAO, accompagneranno i visitatori alla scoperta di esotiche fragranze. Così ispirati, i partecipanti potranno creare e portare con sé il proprio profumo.

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Violet and liquorice decisively open this interaction of opposites, which finds its harmony in the reminiscence of the old, sweet and sensual ambergris characterized by a drop of precious tonka bean.

Apeiron: new fragrance, new packaging, new language, new logo.

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"Per Aquam" is the new collection of perfumed water created by Tonatto Profumi using selected essences of the finest quality and artisanal haute perfumery techniques.

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2014MAXXI Museum

Rome, November 2014

Museo Nazionale delle Arti del XXI Secolo – MAXXI di Roma

Ipazia Perfume goes to the museum! In occasion of the International Day for hte Elimination of Violence Against Women the exhibition RESPECT ME! ‪#‎NOGENDERVIOLENCE was hosted by the Museo Nazionale delle Arti del XXI Secolo – MAXXI di Roma.

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2014Training and Workshop

Rome, January 2014

training and workshop for the Procter & Gamble.

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2013The Hotel World

Since 2002,

The collaboration with La Bottega Dell’Albergo enables hotels worldwide to characterize their spaces and welcome to their esteemed customers with the finest LAURA TONATTO® amenities. 

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2013Ipazia Project

Turin, June 2013:

The Ipazia project, conceived for only 20 of the too many women victims of violence, has been structured to strengthen their self-esteem, minimized and even annihilated by their abusers.

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2012Natuzzi Antonisa

Italy, December 2012

The new room fragrance Antonisa for Natuzzi. 

It’s the beginning of a new creative and administrative era for the LAURA TONATTO® as the collaboration with Laura Bosetti Tonatto ends.

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2012NY MAD

New York, August 2012

Chandler Burr, perfume critic of the New York Times, becomes curator of the department of ‘olfactory art’ at the Museum Of Arts and Design in Manhattan.

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2012Exclusive Brands

Torino, April 2012

the new network of Turin based companies Exclusive Brands, supported by the industrial Chamber of Turin and Ceipiemonte.

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2011Olfactive Gallery in Rome

Rome, December 2011

New Opening of Laura Tonatto Italian Perfumes Olfactive Gallery.

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2011Laboratorio xkè?

Turin, September 2011

Laboratorio xkè? On september 23, "the laboratory of curiosity” opened, a center for sciences education dedicated to primary and secondary schools. The basic idea is to inspire awe and interest in children for scientific phenomena through game and discovery, in a creative and intriguing way.

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2011Reggia di Venaria

September 2011

On the occasion of the exhibition "Fashion in Italy, 150 years of elegance" organized at the Reggia of Venaria, an original olfactive journey was created, to connect one patented molecule of perfume to some of showed dresses.

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2011La casa di pinocchio

Turin, February 2011

A perfume training in collaboration with "lacasadipinocchio" an association committed to taking care of women in the prison of Turin, Le Vallette.


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Milan, May 2010

Nespresso: “scent of woman”

in the Nespresso boutique in Milan "coffe perfume shanghai" is showed, the limited edition home fragrance created for Nespresso. Recognizing its scent of chocolate, vanilla and pepper of the intense decaffeinate grand cru and roasted notes with the spicy bouquet recalling the cocoa and clove of grand cru indriya from india. Coffee becomes a tailor-made just like the fragrance.

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2009Viaggio Eataliano

Turin, June 2009

Viaggio Eataliano is a new collection of body and home fragrances designed for Eataly, the largest food and wine market in the world.

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2008Buckingham Palace

London, September 2008

An exclusive custom made collection of fragrance and candles.

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Saudi Arabia, May 2007

"Nawafeth" the first women art exhibition in the history of the Kingdom of Saudi Arabia also hosts "... feel" showcased at the National Museum in Riyadh.

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2007Italian Spring

Tokyo, May 2007

On the occasion of 'Italian Spring 2007' in Tokyo, an installation "the Venus of Botticelli.

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St. Petersburg, November 2005

Exhibition "Caravaggio at the Hermitage: a painting, a fragrance" inspired by Caravaggio’s famous painting, exposed in the largest museum in the world.

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Turin, May 2005

The first creation of "naso and parnaso" is the “E. Duse” perfume, an olfactive portrait of "divine" Eleonora. Her profile in a scene photo and a purple ink handwritten autograph, sign a  bouquet of violets: flowers which "the lady" loved to give and receive.

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Bologna, April 2005

At the Cosmoprof, a completely renovated line of body and home products has been introduced.

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2004Lancia Musa

Turin, September 2004

Introduces its latest creation, the "Musa".

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Capri, April 2002

Carthusia, the smallest and most antique laboratory in the world, assigned to Laura Tonatto® the ancient manuscripts to recreate the historical fragrances.

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2002Les Dècouvertes

Paris, May 2002

The fragrance "Oltre" wins the " Les Dècouvertes 2002," award selected between 2500 exhibitors at the fair "Maison et Objet" in Paris.

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Turin, February 2001

Experimenta, a scientific dissemination exhibition.

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