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THE SCENT OF THE SKY

2015

THE SCENT OF THE SKY Tonatto Profumi in collaboration with Studio 64 for the exhibition "The Merchant of Clouds. Studio 65: 50 years of the future" 27 November 2015 -28 February 2016 - Gam Turin

First stop in Italy of the exhibition celebrating the 50th anniversary of Studio65, one of the protagonists of Italian Pop Design, founded in Turin in 1965 by a collective of future architects gathered around the figure of Franco Audrito, who wanted to fight, in those years of revolution, the prevailing conformism of the style "modern" with weapons of creative new ideas, in the name of a so-called "radical design".

 "The Scent of the Sky" created by Tonatto Profumi exclusively for Studio 65 will define the spaces of the exhibition and will be available in different formats at the Gam store,  at the Tonatto Profumi Olfactory Galleries of Turin and Rome and at selected perfume shops and bookstores on the Italian territory .

 

 The exhibition, curated by Maria Cristina Didero, derives from the desire to gather the vast repertoire of Studio65 design and reorganize in order to tell not only the path of the group of artists and architects who participated, but the story of a generation able to affect historical changes.

 

 After Turin, the exhibition will be presented in other international institutions from the Middle East (Riyadh, Jeddah and October 2016, February 2017), to emphasize the mark left by a protagonist of Italian design well beyond national borders, continuing to be part a shared memory.


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